Palm Oil is one of the major oils competing in the world market for oils and fats. Its dominant position is easily seen through the rapid increase in its market share of world exports of oils and fats, from 2% in 1960 to 10% in 1970 and to 16% in 1?80. Growth in market share generally indicates not only expansion in absolute volume but also in relative volume. In a growing total world market, rapid growth in market share implies extra rapid expansion. in absolute volume and that the oil has superior production and demand viability.